Hence, the song was considered as an attempt to break the difference between an individual and the conflicted interest in the sneaker culture. In addition, the composer seems as if he was not stoked that the final line of the song now praises the sneaker culture as the foundation of a goon NBA career, but it all seemed like a great way to expose myriads of people into his new song, which would possibly drive individuals to seek out the song and also the career path.
Emotions vary intensively when listening to music. However, after listening to a section of music, individuals always are capable of evaluating the overall intensity in the music. It is worth noting that an overall assessment is built from a certain single moments, like the moments of highest emotional intensity, the end, or a combination of the same.
This has been achieved in Wings. Repetition and contrast form the essential components in a successful piece of music. A sense of stability is provided by repetition thus giving the listener a pleasurable feeling when something previously heard is repeated. The chorus and some stanza of Wings serve this purpose by employing the same words with each replication. If only a constant change is contained in a piece of music, then the human brain might become exhausted trying to reflect it out.
Similarly, the critical function of variety is provided by the contrast in a song. If only one piece of idea is employed in a song and repeated over and over again, then it becomes boring and uninteresting.
A change of emotions is supplied by contrast, just as in Wings. For instance, repetition has been achieved as follows; I wanted to be like Mike, wanted to be him, I wanted to be that guy, I wanted to touch the rim, I wanted to be cool, and I wanted to fit in,…. In the first verses of the song, it is very clear that Macklemore is very pleased to have a new pair of sneakers purchased by his mother at a tender age and thought to himself that the world would consider him as a cool person.
He says, And I was like momma, this air bubble right here, Its gonna make me fly… Verse 1. However, as the song approaches its end, he becomes aware that it was not the case. Consequently, he realizes that they are just like any other brands, and it is the customers that provide their consumer ratings that make them to be more appealing to the audience than they are.
In addition, he brings the satisfaction that the current generation feels satisfied once they purchase the products that have labels. The song depicts how people have been brainwashed through the perception that there is more meaning to a brand due to the fact that they are not affordable.
Thus, when individuals begin to murder each other over the pair of sneakers, yet he could afford them as a kid means that they were not of high value, and that people should realize that shoes are not worth dying over the hype and the expense, Strangled by these laces, Verse 2. In the song, it is evident that the society has been tricked into believing that the most up to date products in the market are the ones that give people the identity among others, My movement told me be a consumer and I consumed it Verse 2.
However, there is an irony in the exclusivity since others have to get in the market to get what other people consider cool and not its literal meaning of being unique. Macklemore thought that there was some form of lust and addiction in the background of the sneaker culture.
There is a verse where he admits that he belongs to part of a movement that influenced him into purchasing the sneakers. In the lyric, the phrase movement is perceived to mean the peer influence or the societal pressure that influences one in order to fit into a society. Hence, Maclemore is making an attempt to raise awareness to the commercials to stop duping people by trying to employ the elements of ethos, logos and pathos to be effective as much as possible.
However, it is vital to remember that an individual gives in to the needs of the society due to the differences that people have with regards personality and identity. Thus, he asserts that even if people wear what they desire, the model of shoes will never define an identity of an individual since shoes serve the same purpose, See it consumed my thoughts, Are you stupid?
Verse 2. Thus, the song serves batter as a caution to the society, not to be misguided by the current consumer environment that has subjected consumers into purchasing items because they are regarded as popular brands and because they are being associated with some celebrities Jordan.
Thus, he describes his realization that expensive sneakers did not make him cool as he once thought he was as a child. In addition, given the lyrics, it is not easy to decipher why a key player in the NBA may opt to choose the song with the main aim of hailing the product Andrew.
But all in all, it is the publicity of the song that they were looking for because he does his shopping at a thrift shop, so it is evident that he is not bothered so much about Nikes. In addition, one may argue that they were trying to make a point against the deception that it brings to people, particularly the marketing that is done by Nike.
On the other hand, he probably found that the commercial marketing by Nike is a funny one, but he still uses the same brand he is talking bout in Wings. The other kids were wearing shoes either worn down or unrecognizable brands. However, none of them were wearing Nike shoes. This further distinguishes Nike shoes as superior. The audience is now more actively following the video and was alerted due to the element of surprise and change to the negative tone.
This transition also included common problems with Nikes in the 90s, including the murders and robberies associated with Nikes. All the positive aspects out of Nike, the actor, was feeling and experiencing ended up causing violence, which makes the transition extremely effective.
This type of abuse among the kids we think are innocent and naive is the heart-stopping emotional appeal to the audience of anger and disgust. Ultimately, he believes that companies that produce these products are taking advantage of the gullible youth like he was during the prime of his sneaker obsession.
To show problems with living a consumerist lifestyle, Macklemore and Lewis use juxtaposition. The flaws of following what is popular are pointed out by the use of juxtaposition. This use of diction affects the audience resulting in the viewer to become more invested in the video.
He took pride in wearing his Nike shoes, and the tone in these lines draws our attention and conveys an unpleasant realization. These lines also discredited Nikes to being an ordinary shoe. Through the use of lyrical techniques such as allusion, symbols, and juxtaposition, Macklemore is able to emphasize the flaws of a consumerist society.
Mohajerjasbi, Zia, director. YouTube , YouTube, 20 July ,www. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email.
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