Barton begins by defining reality TV and discussing the genre in a comprehensive sense. She then goes on to address the sub-genres within reality television and states that it is simpler to analyze studies by inspecting the specific sub genres. The article uses a myriad of studies and surveys that observe the sub-genre of talent-based reality television.
The idea of personal identity relates to another major influence, the social comparison theory, a theory that was developed by social psychologist Leon Festinger in , which centers on the belief that there is a drive within individuals to gain accurate self-evaluations in which they turn to reality TV for. In a study that was done by the University of Arizona — Department of Communication to assess the differences between regular viewers and casual viewers of reality television two gratifications related to personal identity were examined: self-awareness and downward social comparison.
The study also found that those regular viewers found para-social relationships appealing. To elaborate of the two most used media strategies that are often used together yet are so different reference to a textbook, Mass Communication — Chapter Social Effects of Mass Communication will serve as a platform for explaining experiments and surveys. They are the two main quantitative techniques used to study the effects of mass communication.
Experiments have shown that TV can produce prosocial behavior, and some evidence of this effect has been found in surveys. The differences between experiments and surveys as media research strategies in terms of the attraction to reality TV is taken one step further.
An experiment is now a social experiment where you see human nature with no manipulative variables. Some say that shows such as Keeping up with the Kardashians and Jersey Shore have a scripted reality sensibility because the reactions of the small screen stars do not seem realistic or probable enough that the mass audience can relate to.
However, Utopia, a show that aired on FOX yet is now discontinued, took 15 people into an isolated location for a year and challenged them to create their own world. This form of experiment attracts viewers because human nature is raw in this aspect thus relatable and sociable. As for surveys they relate back to the social comparison theory. Surveys are able to gather any type of data based on the questions provided.
Many reality TV surveys are pointed towards gathering how they make the reality TV viewers feel. The attraction of reality TV can also be explained through content analysis which is a method for summarizing any form of content by counting various aspects of the content.
This enables a more objective evaluation than comparing content based on the impressions of a listener. Content analysis is significant as it relates back to media research strategies. The main reason for doing content analysis is to be able to make links between causes e. Content analysis is primarily used for statistics. Each statistics also relates back to most of the needs of the media uses and gratifications approach.
There are many main ideas behind the social learning theory, agenda setting, and the cultivation theory. Those of the social learning theory are human behavior is learned through cognitive factors, behavioral factors, and environmental factors.
Like this: Like Loading W obronie rozumu. Pingback: Why do we enjoy reality TV? Psychology Gone Wrong. What about fame and celebrity? Pingback: Redefining Reality Powered by Robots. Pingback: Reality Check.
Erin Louise. Pingback: Why do people watch reality TV — alexis' blogs. Loading Comments Email Required Name Required Website. Kardashian West at the top of the celebrity loyalty index. Therefore, it is possible for ordinary people, that we see on reality TV shows, to encapsulate millions of viewers to promote themselves as a celebrity.
Kardes, F. Consumer behavior: science and practice. South-Western Cengage Learning. Lundy, L. Simply irresistible: Reality TV consumption patterns. Communication Quarterly , 56 2 , Nabi, R.
Reality-based television programming and the psychology of its appeal. Media Psychology , 5 4 , Emotional and cognitive predictors of the enjoyment of reality-based and fictional television programming: An elaboration of the uses and gratifications perspective. Media Psychology , 8 4 , Papacharissi, Z. An exploratory study of reality appeal: Uses and gratifications of reality TV shows.
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