Why loreal

The way we grow is exactly this combination of buy-and-grow — not buy or grow. Once the brands have been acquired, they are brands that we build. Make-up, skin care, hair care, hair colour — everything. For us it is priority number one. In all aspects — social media, e-commerce, data, artificial intelligence. In terms of services, facilitating greater choice for consumers, helping them use products, individualizing products, etc.

With digital, the possibilities become limitless. We are only scratching the surface of what will be possible. It gives us a competitive advantage that is immense. Modiface helps all our brands to create new [augmented] services for consumers on their own sites or e-commerce sites.

It is more an ROI thing, rather than a business itself. In a world of hyper choice and hyper segmentation, what consumers have on their minds in the end is brands. Source: www. L'Oreal received our worst rating for animal testing because it continues to sell products in China where it is required by regulatory authorities to test on animals for finished cosmetics products.

Naturewatch has boycotted L'Oreal since the year L'Oreal also lobbied against the ban on animal testing in the EU and continues to push back on it. Naturewatch has also advised against buying products from Urban Decay even though it has good animal testing policies as this brand is owned by L'Oreal.

To access all of our tools and data - and get the Ethical Consumer print magazine - start your subscription today. Share this:. Is L'Oreal ethical? People The company has operations in a number of countries that we consider to be governed by oppressive regimes.

The company also scores a worst for our supply chain management rating. Environment In March Ethical Consumer searched the L'Oreal website for a policy on toxic chemicals such as parabens, triclosan and phthalates.

Partner with Us. Referral Marketing Guide. Best Practices and Guides. Contact Us. CandyBar — Digital Loyalty Cards. Monique Danao. But the patch is just one of many more products to come. View all posts. You may also like. Available on the Shopify App Store.